Customer data is a valuable asset. Through a transparent and legally compliant use of data, it becomes a positive example and underlines the justified trust of your customers in you. Make data protection a part of your corporate culture and communicate it.
Tell your customers what information you need, what you do with that information, and ask your customers if you want to collect and use more information. Only a correct and complete information policy will create the necessary trust and willingness to break new ground in the digital future.
Start the customer experience of your potential customers before signing a contract and ask for permission to use the data. Discuss communication channels and limits of communication. Inform your customers about the handling and security of personal data in your company and how it is passed on to your service providers.
The trust of your customers is the best start of any good business relationship.